Strategic brand management (Record no. 13197)

MARC details
000 -LEADER
fixed length control field 00566nam a2200253Ia 4500
001 - CONTROL NUMBER
control field 116154
003 - CONTROL NUMBER IDENTIFIER
control field YMCAF
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230512162905.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131021s2011 ||||||||||||||||| ||und|d
024 ## - OTHER STANDARD IDENTIFIER
Standard number or code 116154
035 ## - SYSTEM CONTROL NUMBER
System control number BB9060
040 ## - CATALOGING SOURCE
Original cataloging agency YMCAF
Language of cataloging eng
Transcribing agency IN-KoLT
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic brand management
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 695
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term brand equity
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note E G H Date last checked out
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9093 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
      Not For Loan JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9060 12/05/2023 685.00 12/05/2023 Bookbank R 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9061 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9062 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9063 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9064 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9065 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9066 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9067 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9068 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9069 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00 1 BB9070 27/01/2024 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03 25/11/2023
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9071 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9072 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9073 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9074 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9075 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9076 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00 1 BB9077 19/10/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03 19/09/2023
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9078 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9079 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9080 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9081 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9082 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9083 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9084 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9085 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9086 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9087 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9088 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9089 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9090 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9091 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
        JC Bose University of Science & Technology JC Bose University of Science & Technology 21/10/2013 IBC 685.00   BB9092 12/05/2023 685.00 12/05/2023 Bookbank C 1.00000 938 2013-10-03  
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